ChatGPT Ads is OpenAI's advertising in ChatGPT. The ads appear in a labelled box below the answer for users on the free version or Go, and they don't affect what ChatGPT answers.

Can you advertise in ChatGPT in Sweden?

Yes. Swedish users have seen ads since 24 August 2026, and since 31 August Swedish businesses can create campaigns themselves in OpenAI's ad tool.

What do ChatGPT ads cost?

The ads cost at least 175 SEK a day per campaign, roughly 5,300 SEK a month, and you pay per impression or per click. Our setup costs 3,900 SEK and the ongoing work 15% of ad spend, at least 2,500 SEK a month. All prices exclude VAT.

Is it worth it for a small business?

A four-week test shows it. We measure which clicks turn into customers, so you see what the ads bring in before you spend more.

Should we choose ChatGPT or Google?

On Google you show up when someone searches for what you sell, and more is known about what works there. In ChatGPT you reach people while they think things over and compare. With a small budget we usually start with Google and add ChatGPT as a test.

Can we choose who sees the ads?

Not the way you can on Facebook. You describe the topics and questions the ad should appear next to, and OpenAI matches it to what the conversation is about.

Can we show up in ChatGPT's answers without paying?

The ads don't affect the answers. For ChatGPT to mention you, your website needs to describe clearly what you do and be readable by OpenAI's search crawler. We can help with that too.

Advertise in ChatGPT and see what it brings in

Since August 2026, Swedish businesses can advertise in ChatGPT. We set up and run your ads and measure which clicks turn into customers, so you see what every krona brings in.

Book a short call See what it costs

Last updated 16 October 2026

52%

of Swedish internet users have used ChatGPT, and 26% use it every week.

Half

of Swedes who google less today have switched to AI.

45%

of Americans who shop with help from AI have found stores they hadn't visited before.

Sources: Svenskarna och internet 2026 (opens in a new tab) and PYMNTS, October 2026 (opens in a new tab).

How ads in ChatGPT work

Advertising in ChatGPT is new in Sweden. Here's what you need to know before you start.

The ad appears below the answer

The ad appears in its own box below ChatGPT's answer and is labelled as an ad. It doesn't affect what ChatGPT answers.

Free users see the ads

Ads are shown to adult users on the free version or the Go plan. People who pay for Plus, Pro or a business plan see no ads.

You choose topics, not keywords

Instead of keywords, you describe the topics and questions you want to appear next to. OpenAI shows the ad when a conversation fits.

How we help you

We get started right after the first call, and after a four-week test you know what the ads bring in.

We talk first
A short call about what you sell, who your customers are and where ChatGPT fits in.
We set everything up
We create the ad account and connect measurement to your website. You approve the ads before anything goes live.
A four-week test
We run a few different ads and topics, follow up every week and put the money where it does the most good.
You decide how we continue
After four weeks we go through the numbers together and suggest whether to continue, change course or stop. The decision is yours.

Measurement that shows what you get for your money

Without measurement you can't tell which ads bring in customers. That's why it's part of the setup.

You see which clicks become customers

We measure when someone who came from an ad books a meeting, sends an email or calls, not just that they clicked.

Measurement with visitors' consent

Measurement only starts if the visitor allows it, and we help you describe in your privacy policy what is sent to OpenAI.

Compare ChatGPT with Google and Meta

Results end up in Google Analytics, so you can compare ChatGPT with Google and Meta ads the same way.

We measure our own site the same way

This page is measured the same way. OpenAI's pixel only loads if you have allowed ad measurement.

Is it right for you?

The channel is new and doesn't suit everyone. This is how we usually think about it.

It may suit you if

Your customers tend to think and compare before they buy, for example when choosing a service or a more expensive product
Your website clearly shows what you offer and how to get in touch
You can spend at least around 5,300 SEK a month on the ads themselves during a test period
You want to be early and can live with uncertain results at first

Better to wait if

You have a small budget and don't advertise on Google yet. That's where customers already look for what you sell, and the results are easier to predict
You work with, for example, health or politics. OpenAI doesn't show ads in conversations about sensitive topics
You need new customers next week. It takes a few weeks to see what works

What does it cost to advertise in ChatGPT?

A fixed setup and then a monthly fee that follows your ad budget. All prices exclude VAT.

Setup

Everything in place to start advertising and measuring from day one.

3,900 SEK

one-off

What's included

An OpenAI ad account in your name
Consent-based measurement on your website, in OpenAI and Google Analytics
Your first campaign with ads and topics
A review of the page the ad links to

Book a short call

Ongoing

We run your ads and put the money where it brings in the most customers.

15%

of ad spend, at least 2,500 SEK a month

What's included

Weekly follow-up and adjustments
New ads and topics to test
A monthly report on what the ads brought in
No lock-in after the first month

Book a short call

You pay for the ads themselves directly to OpenAI, from 175 SEK a day per campaign.

Frequently asked questions about ads in ChatGPT

Want to try ads in ChatGPT?

Book a short call and we'll go through what you sell and what a test in ChatGPT would look like for you.

Book a short call Email us

We reply within one business day.